Last weekend was supposed to be the closing weekend for “The Trip to Bountiful.” Our season is designed that after that “March” play– we have a break in our season that allows us to beginning planning for next season and gear up for our busiest time of year–the summer.
Like I said, that’s what was supposed to happen. Instead, two weeks ago theaters all across the United States begin to shut down, suspend productions, and in some cases close them all together, in reaction to the pandemic that is attacking our country. We didn’t want to close–but we had too. We had to for the safety and health of our country, families, patrons….everyone.
This was an incredlbly difficult decision. Why? Because we still do not know how long and what disasters will have occurred when the rainbow comes out at the end. I wish I had dollar for every time I’ve said, “If I only knew…” my whole life. Well, if I only knew….then I could make the decisions a artistic director needs to make. Decisions about how to create theater when the world is falling apart.
First of all, you might be wondering exactly what is a artistic director?
Artistic director: the person with overall responsibility for the selection and interpretation of the works performed by a theater, ballet, or opera company.
In my case, I also have the responsibility to create budgets and vision for the paths we are going to take during the year. This is the time of year I start to make those decisions for the next season.
Panic sets in.
How in the world am I supposed to do that if I don’t even know if I will be able to open the doors of our theater before the end of the summer? My thoughts spin in my head like a tornado. “Do I postpone auditions? Are we going to be able to hold camps? Should I rearrange the season? Should I change shows that we finish the year with? Should I contact the royalty companies now or later? How is this going to hurt us fanancially? Can we survive at all? ” And probably other thoughts as well.
Where do I even start?
- Keep thinking and keep creating. The second you stop then the very artist inside of you will stop as well. Even if you don’t know when you’ll perform again or what tomorrow will bring. Just keep creating. How? Maybe it will look different because your safe theater isn’t open, but find another one! Write. or take a lesson, or give one. or read on-line to entertain others. Overshadowed has chosen to open it’s vaults and let others see past shows. Whatever you do, please just do it!
2. Keep Planning. This is a difficult one for me. I feel like the calendar is moving all over the place and I can’t make a decision or decide anything because my target keeps moving. But, I must keep planning. If I don’t have “the next step” ready then we will be behind on everything for the rest of the year.
3. Think about finances. This is a bottom line necessity all the time. God has always been very gracious and has blessed Overshadowed in so many ways. Honestly, this might be the toughest battle we face. Because we don’t know when we are going to re-open or if we will have to permanently cancel part of our season then we don’t know if we will have to reimburse part of the money we have collected up front. In this time of crisis that would be devastating. So, decisions have to be made to keep us going? How do you keep a theater company going when the theater world has stopped? We make decisions based on the future. Do we add something to our fall season? Do we spend less money now? Do we take this time “off” to make sure we inform others of services we have to offer? Classes? Rentals? Original scripts? My mind is searching for ways to help our communities but have services to offer others in the future. I’d like to think, that we will come out of this better because we’ve had time to think differently….time will tell. The one thing I know. This was God’s company when we started. It’s God’s company now. It’ll be God’s company tomorrow.
4. How do we get the name of our company out to people who would be interested? And in this case, how will we KEEP our name in the minds of our current patrons. Entertainment and theaters are going to take a hit along with everyone else in this crisis. We aren’t sure how long it’s going to last, but I want to be there when it’s all over. Small decisions have deep impacts on people. There is a science to marketing that I am not good at, but I do understand that people need to hear the name of your company over and over before it starts to sound familiar and even more times before it becomes something they are willing to check out. So, we are still sending out our weekly updates. We are also offering the link to one of our shows each week. (If you aren’t on our mailing list contact me and I’ll send you the link to one of these shows.) We are also trying to creatively market the people of Overshadowed and past memories. I really appreciate, Jessica Means, who is heading up all of that! She is so creative and is doing such a fabulous job!
5. Keep your tribe around you. Folks, we need each other. We might be bunkered down alone, but that doesn’t mean we should hibernate. FaceTime, text, call, email, zoom….there are many ways to reach out. Keep talking. It will help us stay motivated and maybe even appreciated and sane in the end!
My thoughts have gone back to the stories I heard about WWII and the times families would sit around and listen to the stories on the radio. Do you know what that teaches me? That when times are tough sometimes we need to shut out the world and give voice to hope and laughter and joy and see theater that becomes a means of comfort. We need breaks in times of sorrow and sadness. We need a connection between communities.
I’m thankful for theater. I hope it never dies.
One last thought that I have been clinging to. I was reminded of an old gospel hymn. “I know who holds tomorrow and I know who holds my hand.”
I’d love to hear your thoughts! Please take time to share this if you know someone it might encourage. Thank you!
Until next time!